Ferrell, O. C. <br/><br/>
Marketing strategy / 
O. C. Ferrell ... [et al.]. 
 - Fort Worth, :  Dryden,  c1998. 
 - xx,407 p. :  ill., figs. ;  28 cm. 
<br/><br/><label>ISBN: </label>0030248019 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategy<br/>Strategies<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8  / F382m