TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
AU  - Lucas,George H.
TI  - Marketing strategy
SN  - 0030248019
AV  - HF5415.13 .M3586 1998
U1  - 658.8 
PY  - 1998///
CY  - Fort Worth,
PB  - Dryden
KW  - Marketing strategy
KW  - Strategies
KW  - Marketing
ER  -