Zikmund, William G. <br/><br/>
Marketing / 
William G. Zikmund and Michael DAmico 
 - 5th ed. 
 - New York :  Westview,  c1996. 
 - xxiii, 784 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0314062149 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales management<br/>
<br/><br/><label>LC Class. No.: </label>HF5415  / .2 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z68m