Zikmund, William G. Exploring marketing research / William G. Zikmund - 7th ed. - Fort Worth : Dryden Press, c2000. - xxxiii, 812 p. : ill. ; 29 cm. - The Dryden Press series in marketing . Includes index. ISBN: 0030262186 LCCN: Subjects--Topical Terms: MarketingResearchSales management LC Class. No.: HF5415.2 / .Z54 2000 Dewey Class. No.: 658.83 / Z68e