TY  - BOOK
AU  - Zikmund,William G.
TI  - Exploring marketing research
T2  - The Dryden Press series in marketing
SN  - 0030262186
AV  - HF5415.2 .Z54 2000
U1  - 658.83 
PY  - 2000///
CY  - Fort Worth
PB  - Dryden Press
KW  - Marketing
KW  - Research
KW  - Sales management
N1  - Includes index
ER  -