Stanton, William J. Fundamentals of marketing / William J. Stanton, Michael J. Etzel and Bruce J. Walker - 9th ed. - New York : McGraw-Hill, c1991. - xxxiii,668 p. : ill. ; 24 cm. Includes index. ISBN: 0070609527 LCCN: Subjects--Topical Terms: MarketingPrice determinationPromotioal program LC Class. No.: HF5438 / .S745 1991 Dewey Class. No.: 658.8 / S792f