McDaniel, Carl <br/><br/>
Marketing research essentials / 
Carl McDaniel and Roger Gates 
 - 2nd ed. 
 - Ohio :  South-Western,  c1998. 
 - xxii, 462 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0538876697 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3825 1998 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M121m