TY  - BOOK
AU  - McDaniel,Carl
AU  - Gates,Roger
TI  - Marketing research essentials
SN  - 0538876697
AV  - HF5415.2 .M3825 1998
U1  - 658.83 
PY  - 1998///
CY  - Ohio
PB  - South-Western
KW  - Marketing research
ER  -