McCarthy, E. Jerome <br/><br/>
Basic marketing :  a global-managerial approach / 
E. Jerome McCarthy and William D. Perreault 
 - 11th ed. 
 - Illinois :  Irwin,  c1993. 
 - xxii,770 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256134634 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Sales marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M369 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M478a