TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,William D.
TI  - Basic marketing: a global-managerial approach 
SN  - 0256134634
AV  - HF5415.13 .M369 1993
U1  - 658.8 
PY  - 1993///
CY  - Illinois
PB  - Irwin
KW  - Marketing
KW  - Sales marketing
N1  - Includes index
ER  -