Quelch, John A. <br/><br/>
Marketing management :  test and cases / 
John A. Quelch, Robert J. Dolan and Thomas J. Kosnik 
 - Homewood, IL :  Irwin,  c1993. 
 - xiii,848 p. :  ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256134693 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .Q45 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8