Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler and Gary Armstrong 
 - 8th ed. 
 - New Jersey :  Prentice-Hall,  c1998. 
 - xxix, 801 p. ;  ill. ;  25 cm. +  1 computer disc (CD ; 3/4 in.) 
<br/><br/><label>ISBN: </label>0139570020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .K636 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K87p