TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 0139570020
AV  - HF5415 .K636 1998
U1  - 658.8 
PY  - 1998///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
ER  -