Wells, William <br/><br/>
Advertising :  principles and practice / 
William Wells, John Burnett and Sandra Moriarty 
 - 6th ed. 
 - New Delhi :  Prentice-Hall India,  c2003. 
 - xxv, 599 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>8120326121 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .W455 2003 
<br/><br/><label>Dewey Class. No.: </label>659.1  / W456a