Winer, Russell S. Marketing management / Russell S. Winer - New Jersey : Prentice Hall, c1999. - xxiv,551 p. : ill. ; 24 cm. Includes index. ISBN: 0321046560 LCCN: Subjects--Topical Terms: Marketing mamagementCustomer relationship management LC Class. No.: HF5415.13 / .W5476 1999 Dewey Class. No.: 658.8 / W767m