TY  - BOOK
AU  - Winer,Russell S.
TI  - Marketing management
SN  - 0321046560
AV  - HF5415.13 .W5476 1999
U1  - 658.8 
PY  - 1999///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing mamagement
KW  - Customer relationship management
N1  - Includes index
ER  -