Terpstra, Vern.

International marketing / Vern Terpstra and Ravi Sarathy. - 6th ed. - Fort Worth : Dryden Press, c1994. - xxiv, 726 p. : ill. ; 24 cm.

Includes bibliographical references and indexes.



0030970539


Export marketing --Management.

HF1416 / .T47 1994

658.8 / T322i