Terpstra, Vern.
International marketing /
Vern Terpstra and Ravi Sarathy.
- 6th ed.
- Fort Worth : Dryden Press, c1994.
- xxiv, 726 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0030970539
Export marketing --Management.
HF1416 / .T47 1994
658.8 / T322i