Shao, Alan T. Marketing research : an aid to decision making / Alan T. Shao - Cincinnati : South-Western College Publishing, c1999. - xix, 597 p. ; ill., tabs. ; 28 cm. Includes index. ISBN: 0538881925 LCCN: Subjects--Topical Terms: Marketing research LC Class. No.: HF5415.2 / .S469 1999 Dewey Class. No.: 658.83 / S528m