Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin and Robert A. Peterson 
 - 8th ed. 
 - New Jersey :  Prentice Hall,  c1997. 
 - xii,723 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>0136328601 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Decision making<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .K47 1997 
<br/><br/><label>Dewey Class. No.: </label>658.802  / K39s