TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0136328601
AV  - HF5415.135 .K47 1997
U1  - 658.802 
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Decision making
ER  -