Semenik, Richard J. <br/><br/>
Principles of marketing :  a global perspective / 
Richard J. Semenik and Gary J. Bamossy 
 - Cincinnati :  South-Western Publishing,  c1993. 
 - xxii,626 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0538817143 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S437 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8  / S471p