TY  - BOOK
AU  - Semenik,Richard J.
AU  - Bamossy,Gary J.
TI  - Principles of marketing: a global perspective 
SN  - 0538817143
AV  - HF5415.13 .S437 1993
U1  - 658.8 
PY  - 1993///
CY  - Cincinnati
PB  - South-Western Publishing
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -