TY  - BOOK
AU  - Dalrymple,Douglas J.
AU  - Parsons,Leonard J.
TI  - Marketing management: text and cases 
T2  - Wiley series in management
SN  - 0471600024
AV  - HF5415.13 .D32 1995
U1  - 658.8 
PY  - 1995///
CY  - New York
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
ER  -