Buzzell, Robert D. Multinational marketing management : case and readings / Robert D. Buzzell and John A. Quelch. - Massachusetts : Addison-Wesley, c1988. - x, 500 p. : ill. ; 24 cm. Includes bibliography & index. ISBN: 0201079968 Subjects--Topical Terms: Export marketing --ManagementExport marketing--Management--Case studies LC Class. No.: HF1416 / .B89 1988 Dewey Class. No.: 657.848 / B991m