TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Quelch,John A.
TI  - Multinational marketing management: case and readings 
SN  - 0201079968
AV  - HF1416 .B89 1988
U1  - 657.848 
PY  - 1988///
CY  - Massachusetts
PB  - Addison-Wesley
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliography & index; Management; Marketing & International Business
ER  -