Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best and Kenneth A. Coney - 5th ed. - Homewood : Irwin, c1991. - xxii,833 p. : ill. ; 24 cm.

Includes index.

025607917X




Corporations
Finance
Corporate finance

HF5415.33 / .U6H38 1991

658.83420973 / H393c