Loudon, David L. <br/><br/>
Consumer behavior :  concepts & applications / 
David L. Loudon and Albert J. Della Bitta 
 - 4th ed. 
 - New York :  McGraw-Hill,  c1993. 
 - xxiii, 788 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>070387672 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Social groups<br/>Information processing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .L677 1993 
<br/><br/><label>Dewey Class. No.: </label>658.834  / L886c