TY  - BOOK
AU  - Loudon,David L.
AU  - Bitta,Albert J.Della
TI  - Consumer behavior: concepts & applications 
SN  - 070387672
AV  - HF5415.32 .L677 1993
U1  - 658.834 
PY  - 1993///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Social groups
KW  - Information processing
ER  -