Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
Naresh K. Malhotra 
 - 3rd ed. 
 - New Delhi :  Pearson Education,  c1999. 
 - xxvi, 824 p. :  ill. ;  25 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>817808368x 9780273706892 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M29 1999 
<br/><br/><label>Dewey Class. No.: </label>658.83  / M249m