TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 817808368x
AV  - HF5415.2 .M29 1999
U1  - 658.83 
PY  - 1999///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing research
KW  - Methodology
N1  - Marketing & International Business
UR  - https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=3528bb24090b82f0e3c5efe8812db042
ER  -