TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
T2  - The McGraw-Hill/ Irwin series in Marketing
SN  - 0072536764
AV  - HF5823 .B45 2004
U1  - 659.1 
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/ Irwin
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - Marketing & International Business; Management
UR  - https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=3e7f67048968d61ca433c06ef96158eb
ER  -