TY  - BOOK
AU  - Certo,Samuel C.
AU  - Peter,J.Paul
TI  - Strategic management: concepts and applications 
SN  - 0394359208
AV  - HD30.28 .C47 1988
PY  - 1988///
CY  - New York
PB  - Random House
KW  - Business planning
KW  - United States
KW  - Case studies
N1  - Includes bibliographical references and index; Management
ER  -