TY  - BOOK
AU  - Rentz,Kathryn
AU  - Flatley,Marie E.
AU  - Lentz,Paula
TI  - Lesikar's business communication: connecting in a digital world 
SN  - 9780071220972
AV  - HF5721 .R46 2011
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Commercial correspondence
KW  - English language
KW  - Business
N1  - Includes index; Marketing & International Business
N2  - Lesikar's Business Communication: Connecting in a Digital World, 12/e by Rentz, Flatley, and Lentz takes the solid foundational principles of this classic text and applies them to business contexts in the 21st century. While continuing to focus on careful problem analysis, adaptation of the message to the audience, and maintaining positive human relations, this edition discusses current challenges for business communicators and gives students practice meeting those challenges. Toward this end, the book maintains the realism, technological currency, and pedagogical effectiveness for which it has become well known and respected.

As with previous editions, the 12th edition prepares students to communicate in the modern workplace by first providing extensive writing advice and then providing methodical analyses of the main forms of business communication. Along the way, it incorporates a multitude of real business examples, a wide range of problem-solving cases, and a thorough treatment of technology’s role in business communication.

In addition to a full suite of teaching and testing materials, the book’s Online Learrning Center gives teachers easy access to an online blog, Bcomm Teacher Xchange, that will keep them abreast of the latest research and developments in the field while providing a host of practical teaching tips. Through its BC Resources link, the OLC also offers an extensive collection of Web links on multiple bcomm topics, from grammar to persuasion to research and teamwork
UR  - https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=e46b2bc0e144d0ce42d84a365fa30cf1
ER  -