Peter, J. Paul <br/><br/>
A preface to marketing management / 
J. Paul Peter and James H. Donnelly 
 - 12th ed. 
 - New York :  McGraw-Hill/Irwin,  c2011. 
 - xiv, 258 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9780071221115 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P388 2011