Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman and Joseph Wisenblit 
 - 11th ed. 
 - Boston :  Pearson,  c2015. 
 - xxvii, 464 p. :  ill. ;  29 cm. 
<br/><br/>Includes bibliographies and index 
<br/><br/>
<br/><br/><label>ISBN: </label>9780132544368 9780273787136 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S3 2015