Emerging markets from a multidisciplinary perspective :  challenges, opportunities and research agenda / 
[et al.]. 
 - New York :  Springer Science+Business Media,  c2018. 
 - xxi, 425 p. ;  25 cm. 
 - Advances in theory and practice of emerging markets .
<br/><br/><label>ISBN: </label>9783319750125 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Marketing<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF5415.153  / .E44 2018