Belch, George E. <br/><br/>
Advertising and promotion :   an integrated marketing communications perspective / 
George E. Belch and Michael A. Belch. 
 - 11th ed. 
 - 1 online resource ( 590 p.) 
<br/><br/>Includes bibliographies and index 
<br/><br/>
<br/><br/><label>ISBN: </label>9781259548147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/> Sales promotion <br/>Communication in marketing
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B387 2018