TY  - BOOK
AU  - Dess,Gregory G.
AU  - McNamara,Gerry
AU  - Eisner,Alan B.
AU  - Lee,Seung-Hyun
AU  - Sauerwald,Steve
TI  - Strategic management: creating competitive advantages 
SN  - 9781260575262
AV  - HD30.28 .S77 2021
U1  - 658.4/012 23
PY  - 2021///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Strategic planning
KW  - local
KW  - Electronic books
N1  - Includes bibliographical references and index; Management
N2  - ISBN: 9781260575262 is an International Student Edition of ""Strategic Management: Creating Competitive Advantages 10th Edition by:  Gregory G. Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry McNamara, Seung-Hyun Lee This ISBN: 9781260575262 is Textbook only. It will not come with online access code. Online Access code (should only be purchased when required by an instructor ) sold separately at other ISBN The content of of this title on all formats are the same. Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12)
UR  - https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=aa1c47ede19a9075e6bde8972859766b
ER  -