Cateora, Philip R.

International marketing / Philip R. Cateora. - 5th ed. - Chicago : Irwin/McGraw-Hill, c1983. - xiv, 801 p. : ill. ; 25 cm. - The Irwin series in marketing .

Includes bibliography & indexes.



0256028443


Export marketing
International business enterprises.

HF1009.5 / .C38 1983