Zikmund, William G. Business research methods / William G. Zikmund. - Chicago : Dryden Press, c1984. - xii, 609 p. : ill. ; 23 cm. - The Dryden Press series in management . Includes bibliographical references and indexes. ISBN: 0030452716 978-0030452710 Subjects--Topical Terms: Management--Research.Business--Research. LC Class. No.: HD30.4 / .Z55 1984 Dewey Class. No.: 658.403072