Zikmund, William G.

Business research methods / William G. Zikmund. - Chicago : Dryden Press, c1984. - xii, 609 p. : ill. ; 23 cm. - The Dryden Press series in management .

Includes bibliographical references and indexes.



0030452716 978-0030452710


Management--Research.
Business--Research.

HD30.4 / .Z55 1984

658.403072