Boyd, Harper W. <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Ralph Westfall and Stanley F. Stasch 
 - 7th ed. 
 - Illinois :  Irwin,  c1990. 
 - xv, 816 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M3555 1990 
<br/><br/><label>Dewey Class. No.: </label>658.83  / B678m