Higgins, James M.

Strategic management : text and cases / James M. Higgins and Julian W. Vincze. - 5th ed. - New York : Dryden Press, c1993. - xviii, 1175, 20 p. : ill. (some col.) ; 26 cm. - The Dryden Press series in management The HBJ college outline series .

Includes bibliographical references and index.



003075383X 9780030753831


Strategic planning.
Management.
Strategic planning--Case studies.
Management--Case studies.

HD30.28 / .H54 1993