International business : the challange of global competition /
Donald A. Ball and Wendell H. McCulloch.
- 6th ed.
- Chicago : Irwin, c1996.
- xxv, 773 p. : ill., figs. ; 29 cm.
Coloured map on endpapers.
Includes bibliographical references (p. 717-736) and indexes.
0256166013
International business enterprises--Management International business enterprises International economic relations.