TY  - BOOK
AU  - Assael,Henry
AU  - Gwinner,Robert
AU  - Schnaars,Steven
TI  - Marketing: principles & strategy: media instructor's manual 
SN  - 0030424690
AV  - HF5415 .A748 1990
PY  - 1990///
CY  - Chicago
PB  - Dryden Press
KW  - Marketing
ER  -