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1.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch by Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/ Irwin, c2004
Online resources:
Availability: Items available for loan: North South University Library (3)Location, call number: HF5823.B387 2004, ... Items available for reference: North South University Library: Not for loan (1)Location, call number: OL HF5823.B387 2003.

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2.
Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Durham : Duke University Press, c2003
Online resources:
Availability: Items available for loan: North South University Library (3)Location, call number: GEN HF5813.I4.M39 2003, ...

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