Principles of global marketing / Warren J. Keegan and Mark C. Green.
Material type: TextLanguage: English Publication details: New Jersey : Prentice Hall, c1997.Description: xxi, 421 p. : ill. ; 26 cmISBN:- 013722298
- 9780137222995
- 658.848 K26p
- HF1416 .K44 1997
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | Chinese Book Section | HF1416.K44 1997 (Browse shelf(Opens below)) | 1 | Available | 10275 |
Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
World maps on endpapers.
Includes bibliographical references and indexes.
Marketing & International Business
Management
Sumaiya Kainat Bintey Kohinoor
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