Principles of global marketing / Warren J. Keegan and Mark C. Green.

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Material type: Text

TextLanguage: English Publication details: New Jersey : Prentice Hall, c1997.Description: xxi, 421 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	North South University Library	Non-fiction	Chinese Book Section	HF1416.K44 1997 (Browse shelf(Opens below))	1	Available		10275

Rev. ed. of: Multinational marketing management. 3rd ed. 1984.

World maps on endpapers.

Includes bibliographical references and indexes.

Marketing & International Business

Management

Sumaiya Kainat Bintey Kohinoor

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