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1.
Marketing research : an applied orientation / Naresh K. Malhotra by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Pearson Education, c1999
Online resources:
Availability: Items available for loan: North South University Library (2)Location, call number: HF5415.2.M29 1999, ... Items available for reference: North South University Library: Not for loan (1)Location, call number: OL HF5415.2.M29 2007. Not available: North South University Library: Checked out (1).

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2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch by Series:
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : McGraw-Hill/ Irwin, c2004
Online resources:
Availability: Items available for loan: North South University Library (3)Location, call number: HF5823.B387 2004, ... Items available for reference: North South University Library: Not for loan (1)Location, call number: OL HF5823.B387 2003.

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3.
Consumer behavior / Leon G. Schiffman and Joseph Wisenblit by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Boston : Pearson, c2015
Online resources:
Availability: Items available for loan: North South University Library (1)Location, call number: HF5415.32.S35 2015. Items available for reference: North South University Library: Not for loan (2)Location, call number: HF5415.32.S35 2015, ... Not available: North South University Library: Checked out (1).

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4.
Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan Dash. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: New Delhi : Pearson, c2016
Online resources:
Availability: Items available for loan: North South University Library (2)Location, call number: HF5415.2.M29 2016, ... Items available for reference: North South University Library: Not for loan (2)Location, call number: HF5415.2.M29 2016, ...

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5.
Principles of supply chain management : a balanced approach / Joel D. Wisner, Keah-Choon Tan and G. Keong Leong. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, c2019
Online resources:
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD38.5.W57 2019. Items available for reference: North South University Library: Not for loan (1)Location, call number: OL HD38.5.W57 2019.

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6.
Digital marketing: for dummies/ Ryan Deiss and Russ Henneberry. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General;
Language: English
Publication details: Hoboken : John Wiley & Sons, c2017
Online resources:
Availability: Items available for loan: North South University Library (1)Location, call number: GEN HF5415.1265.D45 2017. Items available for reference: North South University Library: Not for loan (1)Location, call number: OL HF5415.1265.D45 2017.

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7.
Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Durham : Duke University Press, c2003
Online resources:
Availability: Items available for loan: North South University Library (3)Location, call number: GEN HF5813.I4.M39 2003, ...

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