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	1.	The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi. by Marconi, Joe Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Lincolnwood, IL : NTC Business Books, c2000 Availability: Not available: North South University Library: Checked out (1). Place hold Add to cart (remove)
	2.	Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler. by Tybout, Alice M [editor] Calkins, Tim [editor] Kellogg School of Management Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Hoboken, N.J. : Wiley, c2005 Availability: Items available for loan: North South University Library (2)Location, call number: GEN HD69.B7K45 2005, ... Place hold Add to cart (remove)
	3.	Private label strategy : how to meet the store brand challenge / Nirmalya Kumar and Jan-Benedict E. M. Steenkamp. by Kumar, Nirmalya Steenkamp, Jan-Benedict E. M [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Boston, Mass. : Harvard Business School Press, c2007 Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7K86 2007. Place hold Add to cart (remove)
	4.	Value creation : the power of brand equity / William Neal and Ron Strauss. by Neal, William Strauss, Ron [author] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Language: English Publication details: Mason, Ohio : South-Western Cengage Learning, c2008 Availability: Items available for loan: North South University Library (1)Location, call number: GEN HD69.B7N43 2008. Place hold Add to cart (remove)
	5.	Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald, 1971- Material type: Text; Literary form: Not fiction Language: English Publication details: New York : HarperCollins Leadership, an imprint of HarperCollins, c2017 Availability: Items available for loan: North South University Library (1)Location, call number: GEN HF5415.1255.M55 2017. Place hold Add to cart (remove)

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