Research methods for business students / Mark Saunders, Philip Lewis and Adrian Thornhill.
Material type: TextLanguage: English Publication details: Harlow, England : Prentice-Hall, c2009.Edition: 5th edDescription: xxxi, 614 p. : ill. ; 28 cmISBN:- 9780273716860
- 650.072 S257r
- HD30.4 .S28 2009
Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|
Books | North South University Library | Non-fiction | General Stacks | HD30.4.S28 2009 (Browse shelf(Opens below)) | 1 | Available | 32002 | ||
Books | North South University Library | Non-fiction | General Stacks | HD30.4.S28 2009 (Browse shelf(Opens below)) | 2 | Available | 32090 |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
Business
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